It was Liberty’s unique corporate culture that drew Cinco in as well. Asked to comment on the opportunity to work with Liberty, Cinco said he was excited to work within the brokerage’s ‘values-based culture.’
“[The Liberty Company Insurance Brokers’] focus on a ‘people first’ culture attracts talented and entrepreneurial professionals as well as great clients,” Cinco said. “I look forward to working in Liberty’s value-based culture and contributing to the company’s growth and success.”
— The Liberty Company Insurance Brokers (@LibertyCoBroker) December 19, 2022
Cinco’s engagement as Liberty’s newest producer, benefits, follows close on the heels of a series of senior appointments at the fast-growing company. Earlier this month, the brokerage named Mercedes Meseck a senior vice president and partner. Last September, it appointed Marshall Heron as senior vice president and national real estate practice leader, while it appointed Michael Lopez as the managing partner for its Santa Rosa, California office last July.
Similar to Cinco, Lopez expressed an affinity for Liberty’s values and values-based approach.
“Every company has a culture, whether by design or letting everyone ‘do their own thing,’” he said of his appointment at Liberty in July. “Joining the Liberty Company, it was very clear to me that [their] culture is by design, and their core values resonated with me deeply: integrity, excellence, caring, kindness, fairness, teamwork, good feelings, and fun.”
Liberty describes itself as ‘fiercely independent.’ It is a family-owned brokerage which focuses on supporting entrepreneurial producers and honing leadership within its ranks.